Minna So Design Portfolio — Minna May Design & Illustration

OfferUp Brand Refresh

 OfferUp Brand Refresh

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OfferUp’s old logo and app icon were becoming outdated. A few members on the designs team worked together to freshen them up. Our goal was to make the logo more legible and modern.

 

OU Logo Exploration.png

I did a lot of explorations with different weights and fonts. In the end, I decided to design a custom typeface to be used for the final logo.


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We wanted to see how the new logo would look using a new visual system. I designed a few styles utilizing different shapes and colors.

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With a new modern logo, we wanted our entire brand that match that. Here are some explorations of how that might look.

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FInal Logo.png